Here’s something crazy: you don’t have to be a good writer to write good blog articles. It’s true.
You might think blogs are like essays because they’re both ideas expressed through blocks of text, but actually, blogs are more like conversations.
Essays focus on good writing techniques.
Blogs focus on expressing ideas and opinions. That’s not to say that blogs don’t also use good writing techniques. It’s just not the main focus. This is why anyone can blog well (even those who suck at writing).
Here are some good blogging tricks for bad writers:
Can’t write? Then don’t. Record yourself having a conversation and transcribe it later. You can do this alone or ask for a volunteer to listen to your spiel.
Give them the ol’ bulleted list.
Numbered lists are also fine. The point is, you don’t have to write a whole paragraph to get your point across. Bullet points and numbered lists help streamline your ideas. You don’t even have to use full sentences! Here are some reasons to use bullets:
- Concise writing is good writing
- Bullets are easy to skim
- Bullets create space, which is inviting and comforting to readers
- They can be short
- They can be long
Avoid “The Beast”.
You’re killin’ me, Smalls! First, you take the words. You put the words on a picture. Then you have an infographic.
If you don’t want to write, then don’t. Use an infographic to create a visually appealing article.
Free infographic templates can be found here.
Make fun-sized articles.
Blogs can be as long or as short as you want. If writing is hard, then don’t do any more than you have to. Write articles that are 200-400 words.
Video killed the radio star... and also reading.
Instead of writing a blog, film yourself talking about the topic to create a video blog. Transcribe it to create a blog and embed the video in the article. Doing this lets your audience choose to watch or read. You’re also putting your business on two different platforms without doubling the work.
Make someone else do it. There’s no shortage of writers out there. There are companies that specialize in writing business blogs. You might even have a pretty darn good writer working at your company just waiting for the chance to shine.
Did this article give you some good ideas to blog without being a good writer? Tell us about it in the comments below!