Recent Posts

2018 NIADA/NABD Convention & Expo — How to Leave As a Happy Attendee

Posted by Kelsey Mayfield on Sep 17, 2018 10:11:49 AM
5 min read

Do you know what will help you walk away happy from the 2018 NIADA/NABD ExpoHow about the best deals? The perfect replacement for your old key programmer or cutter that's about ready to give out? Or what about the priority assistance of friendly, knowledgeable experts? Read on to find out how you can get all of this at the expo.

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Topics: Business

Facebook Ad Espionage: How to Scope out the Competition’s Ads on Mobile and Desktop

Posted by Kelsey Mayfield on Sep 13, 2018 3:35:09 PM
3 min read Beginner Time Commitment: 5 mins

Not too long ago, we touched on Facebook’s new ad transparency feature and how it’s not so scary for businesses, even though it puts all of your ads out for the world to see.

One of the points discussed was how to use your competition’s ads to better your own ads. But knowing how to observe the competitor’s ads doesn’t really help you if you don’t know how to find their ads in the first place.

Today we’re going to do a little espionage and learn how to scope out your competitor’s Facebook ads on mobile and desktop.

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Topics: Business, Social Media, Facebook

Save Time with a 21-Point Resume Red Flag Checklist

Posted by Kelsey Mayfield on Sep 6, 2018 2:54:36 PM
9 min read

When you’re looking to hire, the last thing you want to do is take time out of your busy schedule to pour over resumes. You’re short-handed as it is, and if the applicant ends up not being a good fit you feel like you’ve wasted your time on the entire application process.

One way to help get around this is to create a resume red flag checklist. It’s tough to know if someone is a good employee without meeting them, but you can make some safe assumptions based on how many red flag triggers you get from your checklist.

If a resume triggers enough red flags, you won’t even need to read what’s on the page because you’ll know immediately that this person is not a good applicant.

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Topics: Business, HR

Why Facebook’s Ad Transparency Feature Isn’t So Scary

Posted by Kelsey Mayfield on Aug 23, 2018 2:25:17 PM
6 min read

It's no secret that something needed to change after Facebook’s major Cambridge Analytica scandal. People had lost confidence in not only Facebook but also their advertisers.

That’s why Facebook introduced the ad transparency feature, which allows anyone to look through the window at any business’s active ads.

If that sounds scary, I urge you to take a look at this feature from a different perspective.

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Topics: Business, Social Media, Facebook

17 Science-Backed Stats on How Referral Marketing Helps Your Business Grow

Posted by Kelsey Mayfield on Aug 2, 2018 3:25:35 PM
5 min read

If you’re not leveraging referrals in your business, you’re missing out on the most effective marketing strategy that finds you high-quality customers.

This is no exaggeration. Referral marketing (also known as word-of-mouth marketing) is the best strategy for finding paying customers who will not only return to your business but also bring their friends.

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Topics: Business, Digital Marketing

We Programmed 58 Keys in 2 Days with the Smart Pro, and This Is What Happened...

Posted by Kelsey Mayfield on Jul 31, 2018 4:22:23 PM
5 min read Beginner

At Keyless Entry Remote we believe that if you’re going to sell a key programmer, you have to know how to use it. That’s why three of us flew out to California to learn Smart Pro tips and tricks from a locksmithing pro who programs 400-800 vehicles monthly.

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Topics: Business, Tech, Locksmith, Smart Pro

Facebook Keyword Snooze: How Customers Could Be Ignoring Your Posts

Posted by Kelsey Mayfield on Jul 25, 2018 3:21:22 PM
2 min read

 

Starting June 28, Facebook gradually rolled out a new feature called keyword snooze. This feature allows users to hit snooze on specific keywords, causing posts that contain that keyword to vanish from News Feeds.

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Topics: Business, Social Media, Facebook

Save Time: Set Your Facebook Ad up for Approval (Not Rejection)

Posted by Kelsey Mayfield on Jun 29, 2018 4:20:11 PM
8 min read

Nobody wants their Facebook ad to get rejected. It takes a lot of time to create an ad and even more time to wait for the Facebook team to review it. A rejected ad is even more time lost as you either create a new one from scratch or tweak the old one.

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Topics: Business, Social Media, Facebook

How to Get More Comments on Your Facebook Posts

Posted by Kelsey Mayfield on Jun 25, 2018 3:00:00 PM
6 min read Beginner

Are you struggling to get your audience to comment on your Facebook posts? That could be a big problem since Facebook’s new algorithm makes it even tougher to get organic traffic.

The latest algorithm change weighs meaningful posts more heavily. This which means they’re more likely to show up in your audience members’ news feeds. Facebook defines "meaningful" posts by the quantity and quality of comments.

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Topics: Business, Social Media, Facebook

7 Targeted Marketing Myths Busted for Non-Marketers

Posted by Kelsey Mayfield on Jun 22, 2018 3:00:00 PM
6 min read

What’s your hang-up with targeted marketing? Do you think it’s too hard? Do you think it’s too expensive? Do you think it’s only for marketing professionals?

What if I told you it’s easier and more cost-effective than mass marketing? Or that anyone, not just marketing professionals, can make a successful targeted marketing strategy?

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Topics: Business