Recent Posts

5 Simple Employee Retention Strategies for ANY Business: Part 5

Posted by Kelsey Mayfield on Nov 29, 2018 3:35:43 PM
3 min read
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Topics: Business, Management, Employees

5 Simple Employee Retention Strategies for ANY Business: Part 4

Posted by Kelsey Mayfield on Nov 15, 2018 4:20:29 PM
2 min read

Do you know what motivates your employees to do a good job? It’s the same thing that motivates them to stay with a business: personal growth.

Gone are the days where work is considered to be a means to an end.

Now, employees consider work to be a purpose. They don’t want to just go through the motions. They want to do something and feel like they’re making a difference.

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Topics: Business, Employees, Management

5 Simple Employee Retention Strategies for ANY Business: Part 3

Posted by Kelsey Mayfield on Nov 8, 2018 3:59:20 PM
5 min read

What is the biggest influencer in your business? What has so much power that your employees can be persuaded to slack off (even if they’re normally awesome) or excel (even if they’re normally average)?

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Topics: Business, Management, Employees

5 Simple Employee Retention Strategies for ANY Business: Part 2

Posted by Kelsey Mayfield on Nov 1, 2018 4:04:51 PM
6 min read

What is the number one reason why employees quit their jobs?

Is it low pay? Poor benefits? Or maybe it’s not enough vacation?

The answer: none of the above.

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Topics: Business, Management, Employees

5 Simple Employee Retention Strategies for ANY Business: Part 1

Posted by Kelsey Mayfield on Oct 25, 2018 3:47:18 PM
5 min read

You’ve probably heard that job hopping, especially among younger employees, is becoming a new norm. If you haven’t heard of this trend, you may have experienced it with realizing it’s happening all around you.

Low employee retention rates are a major problem for businesses because they:

  1. Hurt your finances - it costs money to hire somebody and you’re losing money for every minute your business is short a worker.
  2. Drive down productivity - no matter what position is missing, some system within your business has been disrupted by the missing piece.
  3. Tarnish your business’s reputation - no one wants to work for a business with a high turnover rate; that’s a red flag for any prospective employee.
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Topics: Business, Management, Employees

The Target Audience Most Likely to Lose Their Keys

Posted by Kelsey Mayfield on Oct 18, 2018 3:52:26 PM
5 min read

Target audiences are important for businesses. They give you a nice snapshot of what the majority of your customers look like and allow you to tailor ads to their demographics, psychographics, and emotions.

If you’re in the market of selling keys, you might be interested in knowing what target audience is most likely to need your products. If you’re a locksmith or provide lockout services, this information is also useful for selling your service.

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Topics: Business, Digital Marketing

Is Google+ Really Dead? What Does This Mean for Your Business?

Posted by Kelsey Mayfield on Oct 11, 2018 3:38:55 PM
4 min read

A security breach in Google+ allowed a third party app to swipe the data of nearly 500,000 unknowing users for years.

Are you saying, “Whoa, déjà vu!”?

That’s probably because earlier this year Facebook got in trouble for the exact same thing.

The biggest difference this time around: Facebook is still alive and kicking, but Google+ is kicking the bucket.

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Topics: Business, Social Media, Digital Marketing

Facebook Premieres: The New Video Type That’s Better Than Live

Posted by Kelsey Mayfield on Oct 4, 2018 2:41:59 PM
5 min read

Move over, Facebook Live. There’s a new video type in town. Its name? Facebook Premieres.

It’s no secret that Facebook prioritizes video over other content forms. For businesses, it started with the push to move from image-based ads to video-based ads because of the high engagement rates videos tend to get.

Then live streaming came onto the scene and everything changed.

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Topics: Business, Social Media, Facebook

Facebook Groups Marketing Lessons from Arby's, Wendy's, & Pop-Tarts

Posted by Kelsey Mayfield on Sep 27, 2018 3:03:45 PM
7 min read Intermediate

Raise your glass, Facebook business pages can now join groups. Why? Because Facebook realized there was an opportunity to create more “meaningful” experiences for its users: let users interact with pages in a more intimate setting (groups).

And that means?

Basically, Facebook is giving you another way to interact with its users.

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Topics: Business, Social Media, Facebook

2018 NIADA/NABD Convention & Expo — How to Leave As a Happy Attendee

Posted by Kelsey Mayfield on Sep 17, 2018 10:11:49 AM
5 min read

Do you know what will help you walk away happy from the 2018 NIADA/NABD ExpoHow about the best deals? The perfect replacement for your old key programmer or cutter that's about ready to give out? Or what about the priority assistance of friendly, knowledgeable experts? Read on to find out how you can get all of this at the expo.

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Topics: Business