You understand the importance of having a blog, but coming up with writing topics is easier said than done. You started with an ocean of ideas, but now your well is starting to run dry. You’ve hit a- dare I say it?- writer’s block.
But don’t worry. There’s no shortage of brainstorming techniques to help you pump out some great topics in a half hour or less.
1) Branch Topics
Come up with one idea as a starting point for more ideas. Google can help you with this. Starting typing your topic into Google and see what the auto-fill options are. You can also use the “related” searches at the bottom of the page.
For example, if your idea is “How to Market Your Business on Social Media”, make separate posts for each social media platform. Social media marketing is not uniform, so you'll have plenty of valuable information.
Expand lists. If you have a top 5 list, add 5 more in another article. You can also take your top picks and give them more in-depth analyses.
Write about major updates. The key here is “major update”. Minor updates don’t need their own article, just a fix in the article you already wrote.
Own up to mistakes. If you wrote a post about why something is the best but it's not anymore, write about the new number one.
3) Go Negative and Positive
Write why and why not articles. When you do this, you’re getting two for the price of one.
For example, if your topic is “Why Your Business Needs a Blog”, you can also write “Why Your Business Does Not Need a Blog”.
4) Target Different Employment Levels
The same article can have different main points and ideas based on who reads your article.
For example, if your topic is “How to Better Manage Your Time”, you can split it into multiple articles. Some ideas are: “How Employees Can Better Manage Their Time”, “How Supervisors Can Better Manage Their Time”, “How CEOs Can Better Manage Their Time”, etc.
What’s more relevant than answering questions your audience asks consistently? Use your customer support and sales teams to find interesting questions.
You can also check the comment section in blogs. Don’t limit yourself to your own blog’s comment section. Take a look at your competitors’ comment sections also.
6) Get Personal
Write about your own experiences. Help your audience relate to you by writing about successes, failures, and the lessons you learned.
Blogs are great for how-tos and step-by-step instructions. If you wrote an article about why your audience should do something, tell them how to do it in a separate blog post.
8) Look to Your Competitors
When all else fails, look to your competitors for inspiration. See what topics they’re writing about. Think of ways to put your own spin on the topics.
Bonus: Split Topics While Writing
This is similar to branching topics. I’m counting it as separate because sometimes you find complicated topics while writing. (Note: this is also a bonus because it's hard to use this technique in a brainstorming session.) Cut out or elaborate on main points to feature in their own articles. You can do this with short or long articles.
Did this article help you get the creative juices flowing? Let us know about it in the commnts below!