You’ve created your Google My Business account and put your business out there for the world to see.
But did you know there’s still more this free account can do to help your business?
Offers a Free Advertising Medium
(That’s Not Blogging Or Social Media)
Google My Business posts are a hybrid feature of blog posts and social media posts. They don’t necessarily fit into either category but can reap you just as many rewards (if not more).
The key differences between Google My Business posts and blog/social media posts are where and how people find them.
Unlike with blogs, when a person stumbles upon your GMB (Google My Business) post, they aren’t looking specifically for the information in the post. They just happen to come across helpful information when looking at your business.
And unlike social media posts, people aren’t looking to engage with GMB posts. Instead, they’re finding additional information about your business without actually clicking through to your website. Or finding an extra incentive to use your business instead of your competitor’s business (such as a coupon code, a sales promotion, or any other incentives you like to use).
That’s the best part of posts. You’re reaching prospects who found your business through search, but decided not to research your company more. It’s an additional way to advertise to those types of people.
Adds a Personal Touch to a One-Size-Fits-All Template
Everybody’s GMB account looks exactly the same (give or take some optional pieces of information).
Posts are a way to stand out from the crowd and give your account a human touch.
You can use posts to highlight the positives of working with your business, or you can show some behind the scenes shenanigans from employees.
There’s no right or wrong way to use posts, so long as you keep them consistent with your brand and appropriate for your audience.
Helps Your SEO
Using or not using posts is not going to make or break your SEO, but it does give your business a slight boost.
Posts help Google learn more about your business and what you do, allowing more customers looking for your products and/or services to find you more easily.
Plus, since posts include text, you’re associating more keywords with your business, meaning you’ll score higher for those keywords in Google's search engine.
Are Google My Business posts exactly what your business needs to reach customers? How about drive more revenue? Or stand out from your competitors?
Whatever goals you have in mind, the right Google My Business posting strategy can help.