Should Your Business Still Be on Facebook? 28 Stats to Help You Make an Informed Decision

Posted by Kelsey Mayfield on Feb 14, 2019 2:56:12 PM
5 min read

Man taking notes and looking at a laptop

It seems like every year, someone is always shouting about how all of Facebook’s users are abandoning the platform.

And in the midst of the panic, businesses are left asking, do we continue putting time into a dying platform or find the next big thing?

But every year Facebook perseveres. Despite all the claims of app deletion and needing to disconnect, people keep coming back.

However, with the multiple breaches of privacy last year, could this actually be the year everyone finally does leave Facebook?

And if so, should your business still be on Facebook? Or should you be moving on to green pastures?

Here’s a look at 28 stats to help you make an informed decision:

 

Do people still use Facebook?

68% of adults in the US still use Facebook.

74% of adult Facebook users in the US visit the site daily.

26% of adult users deleted the Facebook app from their phone in the past year.

 

How do people use Facebook?

45% of adult Facebook users use the platform to find news

20 minutes is the average length of time spent on Facebook per visit.

 

Who is using Facebook?

81% of 18- to 29-year-olds use Facebook.

78% of 30- to 49-year-olds use Facebook.

65% of 50- to 64-year-olds use Facebook.

41% of 65-year-olds and older use Facebook.

62% of men use Facebook.

74% of women use Facebook.

Over 80% of all income level households, from less than 30k to over 100k, use Facebook.

77% of adults with a high school degree or less use Facebook.

82% of adults with some college use Facebook.

79% of adults with a college degree and/or more use Facebook.

Less than 3% of Facebook’s users are under 18. (2% are female, 1% are male.)

The largest user base on Facebook by gender and age are males aged 25-34 at 13%.

 

How does Facebook compare to the rest of the Internet?

Facebook is the second most popular website, as of January 2019.

Facebook is the second most popular major social media platform in the US.

One in five page views that happen in the US happen on Facebook.

42% of monthly visits on social media belong to Facebook.

Facebook’s app downloads rank it 7th in developer downloads.

 

How do people feel about Facebook?

51% of adult Facebook users are uncomfortable with the data that’s collected on them.

59% of adult Facebook users feel the traits and interests assigned to them by Facebook accurately reflect who they are.

27% of adult Facebook users feel the traits and interests assigned to them by Facebook do NOT accurately reflect who they are.

76% of people are worried about the safety of their personal information.

65% of people consider it their own responsibility to protect their personal information online, rather than having a business or government step in.

62% of people have negative feelings about Facebook’s impact.

 

Whether you love or hate Facebook, it doesn't seem to be going anywhere anytime soon.

But keeping up to date with user demographics and habits, user sentiments, and how the platform stacks up to the rest of the world is always important. Knowing this information will help you make informed decisions on whether or not to keep your business on the platform, or look elsewhere.

Based on the numbers above, staying seems to be your best option.

Only businesses that heavily target children would benefit from giving up on this platform and looking for opportunities on the next new thing. But most automotive businesses tend not to target kids, so you can stop looking and stay comfortably where you are.

Topics: Business, Social Media, Facebook