Recent Posts

7 Targeted Marketing Myths Busted for Non-Marketers

Posted by Kelsey Mayfield on Jun 22, 2018 3:00:00 PM
6 min read

What’s your hang-up with targeted marketing? Do you think it’s too hard? Do you think it’s too expensive? Do you think it’s only for marketing professionals?

What if I told you it’s easier and more cost-effective than mass marketing? Or that anyone, not just marketing professionals, can make a successful targeted marketing strategy?

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Topics: Business

4 Interpersonal Habits of Successful People

Posted by Kelsey Mayfield on Jun 18, 2018 3:00:00 PM
3 min read

Part of being successful hinges on the people around you and how you interact with them.

We’re all human, which means we’re built to work together in communities. Even if the stars perfectly align to set you up for success, others around you can counteract your potential.

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Topics: Business, Self Improvement

Find Your Ideal Customers with Mass Marketing

Posted by Kelsey Mayfield on Jun 15, 2018 3:00:00 PM
5 min read Beginner

Mass marketing: the queen-mother of dirty marketing phrases.

A strategy that’s so detested by digital marketers that the mere mention of it sends them into a frenzy that rivals Ralphie’s berserk pummeling of Farkus. (Yup, I’m thinking about A Christmas Story in June.)

But is it deserving of its bad rap?

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Topics: Business

5 Productivity-Boosting Habits of Successful People

Posted by Kelsey Mayfield on Jun 11, 2018 3:00:00 PM
4 min read

Success.

It’s something we all crave.

It’s something we all strive for.

It’s something that’s more easily accomplished when the right habits are formed.

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Topics: Business, Self Improvement

Avoid Rejected Facebook Ads: Understanding the Review Process

Posted by Kelsey Mayfield on Jun 8, 2018 3:00:00 PM
5 min read

You just finished creating the perfect ad to run on Facebook. It’s got a targeted message; a clear, eye-catching image; and a narrow target audience.

Everything is good to go, except for one thing: your ad got rejected by Facebook.

Now it’s back to the drawing board. All that time you spent making the ad is gone, and you’ve got to make a new ad.

If this is repeatedly happening to you, or even if you want to prevent it from happening, you need to take a step back and understand why Facebook ads are rejected. Whether you've been working with Facebook ads for years or are just getting started, the information below could be a major time saver for you.

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Topics: Business, Social Media, Facebook

How to Use Facebook Events to Engage with Your Customers

Posted by Kelsey Mayfield on Jun 4, 2018 3:00:00 PM
5 min read Beginner Time Commitment: 15 mins

Facebook events are a great way to market events you host and drive foot traffic to your business. And with 35 million people a day viewing public events, why wouldn’t you want to advertise with this tool?

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Topics: Business, Social Media, Facebook

How to Access Audience Insights on Facebook

Posted by Kelsey Mayfield on Jun 1, 2018 3:00:00 PM
7 min read Beginner Time Commitment: 10 mins

If you want to market your business on Facebook, you have to start by knowing your audience. When you try to market your business without knowing your audience, you’re essentially shooting blind. You might hit a few targets, but you’ll miss a lot more. And with Facebook’s organic reach getting harder and harder obtain, you’ve got to make every shot count with a targeted strategy.

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Topics: Business, Social Media, Facebook

How to Gracefully Handle Any Negative Comment on Your Facebook Business Page

Posted by Kelsey Mayfield on May 30, 2018 3:00:00 PM
7 min read

Word of mouth is the most powerful marketing tool for any business.

You can send a person nine marketing emails, show them six ads online, and even offer them twenty discounts and they still might go to your competitors. But a single referral from a best friend could be all it takes to convince them to go to your business.

Word of mouth from strangers is also important for potential customers. Online this comes in the form of reviews and comments. Facebook is one of the largest platforms for potential customers to find these reviews and comments.

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Topics: Business, Social Media, Facebook

How to Tell If a Customer Is Angry or Just Picking a Fight on Facebook

Posted by Kelsey Mayfield on May 25, 2018 3:00:00 PM
4 min read

Comment sections on Facebook (and pretty much anywhere else on the Internet) are riddled with two things: negative comments and Internet trolls (people looking to pick a fight just to get a reaction out of you).

Both put your business in a bad light, and both demand your attention. But one is much more important than the other.

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Topics: Business, Social Media, Facebook

13 Techniques for Professionals to Beat Procrastination

Posted by Kelsey Mayfield on May 23, 2018 11:00:00 AM
9 min read

Procrastination. What can I say about this that you don’t already know?

That it’s the bane productivity?

That it plagues everyone at some point in their life?

That even though we know we shouldn’t procrastinate, we still do?

How about this: if you want to beat procrastination, you first have to understand why you procrastinate.

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Topics: Business, Self Improvement