Recent Posts

Google My Business Posts: The Tool Your Business Needs

Posted by Kelsey Mayfield on Mar 14, 2019 3:42:31 PM
2 min read

You’ve created your Google My Business account and put your business out there for the world to see.

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Topics: Business, Digital Marketing, Google

Optimizing Your Google My Business Category Information

Posted by Kelsey Mayfield on Jan 31, 2019 10:47:08 AM
6 min read Beginner Time Commitment: 10 mins
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Topics: Business, Digital Marketing, Google

Getting Google Verified On Video Chat

Posted by Kelsey Mayfield on Jan 31, 2019 10:19:57 AM
3 min read Beginner
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Topics: Business, Digital Marketing, Google

Does Your Business Need A Google My Business Account?

Posted by Kelsey Mayfield on Jan 17, 2019 3:42:46 PM
4 min read Beginner
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Topics: Business, Digital Marketing, Google

How To Set Up Your Google My Business Account

Posted by Kelsey Mayfield on Jan 17, 2019 3:35:32 PM
6 min read Beginner Time Commitment: 10 mins

Ready to get started with setting up your Google My Business account?

(If you said no, what are you doing here? Check out this post to see if a Google My Business account is right for you.)

Good deal. Let’s jump right into it.

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Topics: Business, Digital Marketing, Google

The Target Audience Most Likely to Lose Their Keys

Posted by Kelsey Mayfield on Oct 18, 2018 3:52:26 PM
5 min read

Target audiences are important for businesses. They give you a nice snapshot of what the majority of your customers look like and allow you to tailor ads to their demographics, psychographics, and emotions.

If you’re in the market of selling keys, you might be interested in knowing what target audience is most likely to need your products. If you’re a locksmith or provide lockout services, this information is also useful for selling your service.

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Topics: Business, Digital Marketing

Is Google+ Really Dead? What Does This Mean for Your Business?

Posted by Kelsey Mayfield on Oct 11, 2018 3:38:55 PM
4 min read

A security breach in Google+ allowed a third party app to swipe the data of nearly 500,000 unknowing users for years.

Are you saying, “Whoa, déjà vu!”?

That’s probably because earlier this year Facebook got in trouble for the exact same thing.

The biggest difference this time around: Facebook is still alive and kicking, but Google+ is kicking the bucket.

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Topics: Business, Social Media, Digital Marketing

17 Science-Backed Stats on How Referral Marketing Helps Your Business Grow

Posted by Kelsey Mayfield on Aug 2, 2018 3:25:35 PM
5 min read

If you’re not leveraging referrals in your business, you’re missing out on the most effective marketing strategy that finds you high-quality customers.

This is no exaggeration. Referral marketing (also known as word-of-mouth marketing) is the best strategy for finding paying customers who will not only return to your business but also bring their friends.

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Topics: Business, Digital Marketing

Increase Your Email Marketing Opens and Clicks

Posted by Kelsey Mayfield on Apr 30, 2018 3:58:29 PM
6 min read Beginner

You may have heard a rumor that’s been going around for a while now: email marketing is dead. Is it true? No.

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Topics: Business, Digital Marketing, Email Marketing

Target the Right Customers with Email List Segmentation

Posted by Kelsey Mayfield on Apr 27, 2018 3:00:00 PM
6 min read Beginner

List segmentation is the miracle cure for all email ailments, but only if you learn from and adjust to those segments.

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Topics: Business, Digital Marketing, Email Marketing