You’ve created your Google My Business account and put your business out there for the world to see.
Ready to get started with setting up your Google My Business account?
(If you said no, what are you doing here? Check out this post to see if a Google My Business account is right for you.)
Good deal. Let’s jump right into it.
Target audiences are important for businesses. They give you a nice snapshot of what the majority of your customers look like and allow you to tailor ads to their demographics, psychographics, and emotions.
If you’re in the market of selling keys, you might be interested in knowing what target audience is most likely to need your products. If you’re a locksmith or provide lockout services, this information is also useful for selling your service.
A security breach in Google+ allowed a third party app to swipe the data of nearly 500,000 unknowing users for years.
Are you saying, “Whoa, déjà vu!”?
That’s probably because earlier this year Facebook got in trouble for the exact same thing.
The biggest difference this time around: Facebook is still alive and kicking, but Google+ is kicking the bucket.
If you’re not leveraging referrals in your business, you’re missing out on the most effective marketing strategy that finds you high-quality customers.
This is no exaggeration. Referral marketing (also known as word-of-mouth marketing) is the best strategy for finding paying customers who will not only return to your business but also bring their friends.
You may have heard a rumor that’s been going around for a while now: email marketing is dead. Is it true? No.
List segmentation is the miracle cure for all email ailments, but only if you learn from and adjust to those segments.