Recent Posts

9 Facebook Marketing Myths Busted

Posted by Kelsey Mayfield on May 23, 2019 2:52:10 PM
4 min read

1) It’s All About The $ (Sales)

Effective Facebook marketing can absolutely bring in a bunch of sales for your business, but if that was the only benefit or way to measure success, it’d be called Facebook sales.

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Topics: Business, Social Media, Facebook

22 Killer Facebook Mistakes Your Business Is Making

Posted by Kelsey Mayfield on Feb 28, 2019 4:08:56 PM
6 min read

We all make mistakes. (Oops!) And for the most part, people are forgiving.

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Topics: Business, Social Media, Facebook

Should Your Business Still Be on Facebook? 28 Stats to Help You Make an Informed Decision

Posted by Kelsey Mayfield on Feb 14, 2019 2:56:12 PM
5 min read
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Topics: Business, Social Media, Facebook

Is Google+ Really Dead? What Does This Mean for Your Business?

Posted by Kelsey Mayfield on Oct 11, 2018 3:38:55 PM
4 min read

A security breach in Google+ allowed a third party app to swipe the data of nearly 500,000 unknowing users for years.

Are you saying, “Whoa, déjà vu!”?

That’s probably because earlier this year Facebook got in trouble for the exact same thing.

The biggest difference this time around: Facebook is still alive and kicking, but Google+ is kicking the bucket.

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Topics: Business, Social Media, Digital Marketing

Facebook Premieres: The New Video Type That’s Better Than Live

Posted by Kelsey Mayfield on Oct 4, 2018 2:41:59 PM
5 min read

Move over, Facebook Live. There’s a new video type in town. Its name? Facebook Premieres.

It’s no secret that Facebook prioritizes video over other content forms. For businesses, it started with the push to move from image-based ads to video-based ads because of the high engagement rates videos tend to get.

Then live streaming came onto the scene and everything changed.

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Topics: Business, Social Media, Facebook

Facebook Groups Marketing Lessons from Arby's, Wendy's, & Pop-Tarts

Posted by Kelsey Mayfield on Sep 27, 2018 3:03:45 PM
7 min read Intermediate

Raise your glass, Facebook business pages can now join groups. Why? Because Facebook realized there was an opportunity to create more “meaningful” experiences for its users: let users interact with pages in a more intimate setting (groups).

And that means?

Basically, Facebook is giving you another way to interact with its users.

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Topics: Business, Social Media, Facebook

Facebook Ad Espionage: How to Scope out the Competition’s Ads on Mobile and Desktop

Posted by Kelsey Mayfield on Sep 13, 2018 3:35:09 PM
3 min read Beginner Time Commitment: 5 mins

Not too long ago, we touched on Facebook’s new ad transparency feature and how it’s not so scary for businesses, even though it puts all of your ads out for the world to see.

One of the points discussed was how to use your competition’s ads to better your own ads. But knowing how to observe the competitor’s ads doesn’t really help you if you don’t know how to find their ads in the first place.

Today we’re going to do a little espionage and learn how to scope out your competitor’s Facebook ads on mobile and desktop.

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Topics: Business, Social Media, Facebook

Why Facebook’s Ad Transparency Feature Isn’t So Scary

Posted by Kelsey Mayfield on Aug 23, 2018 2:25:17 PM
6 min read

It's no secret that something needed to change after Facebook’s major Cambridge Analytica scandal. People had lost confidence in not only Facebook but also their advertisers.

That’s why Facebook introduced the ad transparency feature, which allows anyone to look through the window at any business’s active ads.

If that sounds scary, I urge you to take a look at this feature from a different perspective.

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Topics: Business, Social Media, Facebook

Facebook Keyword Snooze: How Customers Could Be Ignoring Your Posts

Posted by Kelsey Mayfield on Jul 25, 2018 3:21:22 PM
2 min read

 

Starting June 28, Facebook gradually rolled out a new feature called keyword snooze. This feature allows users to hit snooze on specific keywords, causing posts that contain that keyword to vanish from News Feeds.

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Topics: Business, Social Media, Facebook

Save Time: Set Your Facebook Ad up for Approval (Not Rejection)

Posted by Kelsey Mayfield on Jun 29, 2018 4:20:11 PM
8 min read

Nobody wants their Facebook ad to get rejected. It takes a lot of time to create an ad and even more time to wait for the Facebook team to review it. A rejected ad is even more time lost as you either create a new one from scratch or tweak the old one.

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Topics: Business, Social Media, Facebook