According to HubSpot, 53% of marketers prioritize blogs for their inbound marketing strategies. This is largely due to the massive amount of benefits you stand to receive from blogging. And the best part is that you don't have to pay a thing to get started. Free blogs give you a low-commitment opportunity to test out the waters. You just have to find the right platform.
Be aware that although the platform is free, you might have to buy a domain name and/or hosting service. Also be aware that free platforms tend to put their own ads and sometimes brand on your blog.
This isn’t a ranked list because each platform offers different features based on your needs. It’s up to you to decide which platform aligns the most with your goals.
Before I say anything else, I want to make it very clear that WordPress.com and WordPress.org are two completely different platforms. They are not even remotely similar in what they offer. If you decide WordPress.org is your platform, triple-check that you’re on .org and not .com.
WordPress is the most popular blogging platform. Period. From the ability to customize everything to their wide array of design templates, what’s not to love? WordPress is perfect for businesses looking to have complete control.
WordPress’s biggest pitfall is the learning curve. Be prepared to spend some time exploring and asking for help in the support community. Speaking from experience, the effort you put into learning WordPress is well worth the customization options.
Blogger is a Google-owned platform that trades customization for ease of use. All you need to get started is a gmail account. Blogger is perfect for businesses who want to blog without worrying about the design and layout.
Blogger’s largest limitation is your lack of control. The design is limited, you can’t add new features, and Google can suspend or cancel the blogging service at will. As someone without a coding background, I found that Blogger can sometimes be frustrating with simple formatting.
Wix is a blogging platform that uses drag and drop design functions. You can even choose from approximately 500 design templates. Wix is perfect for businesses looking to create a custom blog without coding. It’s also a website builder, which means Wix users can have their blog and website in one place.
Wix’s greatest flaw is its flexibility. It's very difficult to change a set template.
Weebly is another website builder that offers a drag and drop blog platform. Like Wix, it is very easy to setup and create your blog with templates. Weebly is perfect for businesses looking to skip the coding and design parts of a blog.
Weebly’s major fault is the lack of customization. There aren’t many options for adding features and third-party apps to your blog. Some templates even prevent you from placing objects (like text boxes) in certain areas.
Did this article help you find the perfect free platform for your blog? Let us know in the comments below!